Anies Baswedan’s Live Tiktok Strategy in Attracting Young Voters

Anies Baswedan is campaigning aggressively through TikTok. It is forbidden to talk about politics and campaigns.

Egi Adyatama

January 8, 2024

INSIDE the black Toyota Alphard car, Anies Baswedan learned how to use the TikTok application on the night of Thursday, December 28, 2023. The presidential candidate seemed unfamiliar with the Chinese-origin application. Only that night was the TikTok app installed on his mobile phone.

The former governor of Jakarta was guided by two members of the Anies Baswedan-Muhaimin Iskandar campaign team. At 10:30pm, Anies began his TikTok Live. &ldq

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