First set up in 2007 in Sidney, Australia, Earth Hour-a worldwide grass-roots movement organized by the World Wide Fund for Nature (WWF)-evolved from an event of people switching off their lights for an hour, to a massive global movement, aimed at making people more aware of critical environmental issues. By 2010, it had millions of followers in 128 countries across the across the world. Andry Ridley, the movement's founder and CEO was in Jakarta