IMAGINE. You are in a hospital and you see a 17-year-old boy smoking in the waiting room among patients waiting their turn to be treated. You summon up the courage to admonish the smoker. There are three possible outcomes: he apologizes and moves 2 meters away but continues to smoke, he pretends to be deaf and continues to smoke, or he takes a drag and blows the smoke in your face.

Smokers in Indonesia have been treated too indulgently. They feel