BEEF has become expensive for most people. This can be seen from the very low per capita consumption in Indonesia. Last year, consumption of beef was only 7 kilograms per year, far less than the figures for Malaysia, where it is 59 kilograms, Singapore, 41.5 kilograms or the Philippines, 13 kilograms.

It made sense for the government to announce a meat self-sufficiency program. President Susilo Bambang Yudhoyono included this in his June 2005 Ag