It is good to see increasing numbers of farmers using online trading sites to sell their produce. The Internet marketplace really helps them. They no longer need middlemen, be they traders or brokers, who usually make more money than the farmers. Their initiative to make use of technology deserves support.

Dudi Krisnadi, a horseradish farmer from Blora, Central Java, is one example. Using the online trading site Kelorina, he sells horseradish leav