In this Internet age, winning over opinions on social media has become serious business. This is the reality that we have to face: achievements are measured by how many 'likes' a posting receives, or how many times it is 'shared'. The hashtag has become a worrying mantra: the wider a message spreads, the more it is perceived as being true.

In the run up to the elections, hashtags have become a big thing. Opponents of President Joko Widodo have been