IT was still early but farmers were already queuing, carrying large sacks of purple passion fruits (passiflora edulis var. edulis) in the house yard of a processing industry, Gowa Alam. A worker was weighing the fruits and paying the commodity sale price. The farmers beamed with pleasure as they received their harvest sale proceeds. The passion fruit transaction is engaged in every four months by purple passion fruit growers in Cikoro village, Go