Gede Putra Arnata gets irritated every time he sees a tobacco billboard ad in his hometown of Bangli, Bali. He believes that media propaganda to make smoking look cool, especially in movies, has led more youths to pick up smoking.

"I think the problem is quite severe now. You can see young people smoking. Some of them are only middle school students," said the 18-year-old Arnata.

Now a senior at a high school in Bangli, he tried smoking when he