Competing with Indofood products is obviously not easy because Indofood owns its own flour factory. In the instant noodle market, for example, who hasn't heard of Indomie, an instant noodle produced by Indofood that's practically become a generic name for all instant noodles? One of the strategies adopted by non-Indofood instant noodle producers, who currently have a 25 percent market share, is lower prices. This has proven successful: over the