If you're going to open an agency, you've got to decide whether you want to be a small creative hot-shop, or try to swim with the big fish. We decided on the second option," says American Brian Estes.

Brian arrived in Indonesia 11 years ago, after having done a Masters in International Journalism. To complete the degree, he had to do an internship overseas for a year. That internship actually became a position with the marketing departme