A sweet-and-sour taste with medium thickness plus a nice aroma makes luwak coffee a hit with coffee aficionados the world over. Because of its rarity and the unusual manufacturing processthe beans must be eaten and digested by civet cats, then collected from their dungthe price is sky-high. For example, Funnel Mill coffee shop in California, USA, dares to sell a cup of genuine luwak coffee for US$80, or about Rp760,000.

This astronomical price is