Changi-Singapore: an airport, a group of malls, a meeting point for all kinds of people within visual events. Sitting in wait for their plane's departure, or walking along towards the departure gates, thousands of people are there in the winding corridors: bright paths made for observing rows of logos. People look, or have no more need to gaze, but the aim is still for them to be impressed. Or to recall.

Those letters shaping words we do not under