Two young women wearing hijab (headscarves) browse through a collection of lipsticks in the Wardah Store at Pondok Indah Mall 2, South Jakarta, Tuesday last week. A beautician gives them tips on which colors suit them, and which ones they should avoid.

Sekar, 21, and Ima, 19, said that Wardah cosmetics are the brand of their choice because of its halal (based on Islamic tenets) credentials. "It's no use wearing a headscarf if our makeup isn't halal