Jessica Febiani was just a high school student when her keen fashion sense began to attract the attention of fashionistas in Bandung, West Java. At that time, in 2004, she was selling shoes and clothes, using social media platforms like Instagram, Facebook, Twitter to help market her inexpensive, high-quality products.

Jessica's combined offline-online strategy helped propel her Moretosee label to fame, and before long, her products were selling