Essential, Easy Reading
Tuesday, March 11, 2003
Budiman S. Hartoyo* TEMPO magazine can't be dissociated from the slogan Enak Dibaca dan Perlu (Essential, Easy Reading). In full the slogan reads: Tidak semua berita perlu dibaca. Tempo enak dibaca dan perlu (Not all the news is worth reading. TEMPO is essential, easy reading). TEMPO, first published in 1971, is marketed with
*TEMPO Journalist, 1971-1994This column was written in commemoration of the 32nd anniversary of TEMPO, March 6, 2003
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