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KATUARI
The King of Soap

Tuesday, May 13, 2008

Wings is set to compete with the giant Unilever. Thanks to a prudent financial policy, the company came out of the 1997 monetary crisis unscathed.

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You don’t have to make people know who you are. What’s important is that people know what your products are.” These words by Johannes Ferdinand Katuari, co-founder of Wings, has become the company’s guiding philosophy. That is why not much is known about the Katuaris although Forbes magazine in 2006 listed the family among the 10 richest in Indonesia.

Wings is a household name in Indonesian business. Founded in Surabaya by Johannes

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