The World Cup Windfall - Cover Story - magz.tempo.co

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The World Cup Windfall

Wednesday, June 16, 2010

The license to broadcast the World Cup in Indonesia cost more than half a trillion rupiah. Companies, big and small, hope to profit from this huge world-class event.

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AS the World Cup draws near, business is picking up for Putri Anisa. The mother of two children is receiving more and more orders for her T-Shirts. “A cafe ordered T-shirts with German and Brazilian national team themes for their employees,” said the 27-year-old housewife. Yet, on a normal day she only produces funny T-shirts for children. “The income from the World Cup is not bad,” said the woman, who covers her head with a scarf.

Putri

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Tempo English Wednesday, June 16, 2010
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