Branding Indonesia

Ong Hock Chuan
Technical Advisor, Maverick

There was a time when the Asian Tigers roared majestically in the region's business vocabulary. Then came the Asian economic crisis and the Tigers went into apparent linguistic extinction.

Until on December 14, when State Enterprises Minister Dahlan Iskan said Indonesia had the potential to become a 'new Southeast Asian Tiger'if it could fix its infrastructure, bureaucracy and reluctance of the private corpora

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