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Cyber Democracy

Tuesday, December 16, 2014

Noudhy Valdryno,
Digital Strategist for the Prabowo-Hatta Campaign Team

IN 2014, Indonesia held the most interesting election in its history. The tight race between the Prabowo Subianto-Hatta Rajasa and Joko Widodo-Jusuf Kalla tickets whipped the nation into a political frenzy. These two pairs of running mates tried different ways to win over voters, through traditional media such as television, newspapers and radio, plus the new and far-reaching social media. Social media battle became the yardstick to measure their electability on the internet. Many surveys proved that social media could be used as a reference for their campaign efforts.

As a digital strategist for the Prabowo-Hatta campaign team, I would like to give an objective evaluation of the Jokowi-JK cyber team, which is called Jasmev and led by Kartika Djoemadi. In my view, the greatest strength of that team was the sporadic strength they were able to gather.

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Noudhy Valdryno,
Digital Strategist for the Prabowo-Hatta Campaign Team

IN 2014, Indonesia held the most interesting election in its history. The tight race between the Prabowo Subianto-Hatta Rajasa and Joko Widodo-Jusuf Kalla tickets whipped the nation into a political frenzy. These two pairs of running mates tried different ways to win over voters, through traditional media such as television, newspapers and radio, plus the new and far-reaching

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