Dealing with the Digital Economy

Ketut Sukanada is an example of how digitalization has made work easier and more economical. For the past two months, Sukanada, operational manager of Samaja Villaan accommodations, spa and restaurant enterprise in Seminyak, Balihas been using a wireless fidelity (WiFi) application as a data collector. In addition to providing guests with free Internet access, Sukanada has benefited by being able to reduce the promotional budget.

Advertisements today are better targeted, thanks to information automatically collected from his WiFi users: Facebook, Twitter, Linkedln, Google+ and Instagram accounts, telephone numbers, and so on. Promotional work is no longer a haphazard guessing-game on social media, which had often been off target. "We have been able to reduce promotional costs by 50 percent," said Sukanada, last week.