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Surviving the Assault

Monday, November 27, 2017

Some Indonesian e-commerce pioneers are targeting specific markets. This tactic is their way of dealing with an invasion of new players.

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OVER the past six years Winengku Yudistya has not changed his online shopping habits. Although a stream of e-commerce platforms, such as Blibli, Bukalapak, JD.ID, Zalora, and Lazada have now entered the market, this telecommunications company employee has stayed loyal to the Kaskus Market Forum. Occasionally he does try out shopping on the newest online marketplaces, but always finds some of Kaskus' unique features missing there. "They do not offer

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