The Digital Lure at Shopping Centers - Cover Story - magz.tempo.co

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The Digital Lure at Shopping Centers

Tuesday, June 2, 2020

Several shopping centers are ready to operate in the so-called ‘new normal’ era. Some retailers switched to online platforms, while others are preparing digital strategies.

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HANDAKA Santosa has grown busier since the government began discussing the reopening of shopping centers over the past week. Prompted by talks of the new normal, the director of Mitra Adiperkasa—a lifestyle retailer—busied himself until late at night on Tuesday, May 26. The mall, run by Handaka, has been out of operation for three months due to the Covid-19 pandemic.

“Now I work from home and at the office,” said Han

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