New Strategy to Reap Profits

MOMENTS after being elected President Director of PT Bakrie Brothers Tbk. in August 2002, Bobby Gafur Umar immediately launched a new business strategy: focus on two business fields, namely infrastructure and telecommunications.

The new strategy was felt to be necessary because the Bakrie Brothers business moves were not found to be nimble enough. Prior to the economic crisis in 1997, one of the Bakrie Group holding companies was too diverse. Its

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