Local Programs Still Sell - Economy - magz.tempo.co

Local Programs Still Sell

Tuesday, July 4, 2006

The arrival of foreign players in the Indonesian television industry has made competition even tighter. But domestic viewers are still more interested in local programing.

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TELEVISION bosses can change by the day. However, for the program producers, ratings rule the roost. This is what truly measures the success or failure of a program. More than anything, data on the viewership is one way of increasing the revenues of a television station. Then, it is based on these ratings that advertising tariffs are determined.

To be sure, several advertisers are beginning to pay attention to the qualitative side of a program. F

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