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Going Local

Tuesday, May 29, 2007

The government restricts the use of expatriates in producing ads to be aired by broadcast agencies. An opportunity opens for non-television media.

arsip tempo : 173170593057.

. tempo : 173170593057.

MALAY cowboys on horseback for cigarette commercials? Hmm...it's surely funny. But fortunately the policy effective starting May 1 allows an exception to the cigarette product that has indeed made cowboys its icon.

The new regulation actually stipulates the exemption for global brands using certain figures for their product images all over the world. "For instance, cowboys come from America, so they can't be replaced by Indonesians," said Secretary-G

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