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Building a Second Fortress

Tuesday, July 17, 2007

An increasing number of senior company executives jump into businesses. Some handle them directly, or hand them over to associates. Even tea stalls need foreign consultants.

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KOKO Sandoza Fritzgerald Pamorhadi had never imagined he’d be in the food business. Since 2004, the man who was born in Madura 34 years ago, has been involved in the outsourcing business through his company, PT Ningrat Muda Mandiri. However, when his wife and several friends persuaded him to become a share partner by purchasing a franchise right to Hayam Wuruk Soft-Bone Chicken, he became interested. Because, “We’re regular customers there,

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