Red Report Card for the Food Industry

THE doughnuts made by Khoerussalim aren’t becoming smaller. The price is still Rp4,000 per doughnut. Yet, the two things are incapable of increasing sales. Prior to the fuel price increase in May 2008, the home industry could sell 400 doughnuts a day. Today, it’s dropped to a mere half. “The buyers have disappeared,” said Salim, Khoerussalim’s nickname, last week.

In his analysis, the freefall in sales of Country Donat—Salim’s com

Subscribe to continue reading.
We craft news with stories.

For the benefits of subscribing to Digital Tempo, See More

The Best Choice

Rp 54.945/Month

Active for 12 Months, Rp 659.340

• *You Save -Rp 102.000
• *Guaranteed update of up to 52 Editions of Tempo Magazine

Subscribe

Rp 64.380/Month

Active Every Month Cancel Anytime

• *Free for the first month if using a Credit Card

Subscribe

See Other Packages

Already a Subscribed? Log in here
To receive daily news by Email, Sign up for Tempo ID.