TAXI
The Personal Touch

A CHILI-red taxi was penetrating heavy rain on Jalan Jenderal Sudirman, Jakarta. Its appearance was in contrast to the other taxis passing the business zone on Thursday evening last week. Its rear doors had pictures of two Balinese dancers on the left and right. Below them were big-letter words “The Great Art and Culture, Indonesia”.

It was Cipaganti Taksi, a new taxi business player. Operating only 200 units in Jakarta at the end of July, t

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