Japan’s Online Business Giant

THIRTEEN years isn’t a short period of time. Hiroshi Mikitani, founder of Rakuten, which is Japanese for ‘paradise,’ understands this well. The 46-year-old who was born in Kobe, Japan, continues to push his business to expand and diversify. Rakuten is now not only engaged in e-commerce, an online shopping mall, but also has expanded into payment services, Internet portals, securities, travel agencies, and professional sports. Under Mikitani

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