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Credit Card Business

Prizes Galore for Shoppers

Tuesday, December 25, 2001

Banks issuing credit cards are competing with each other to spend billions of rupiah to stimulate credit card purchases. The card market is large but apparently usage is still low.

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DURING the middle of last month, there was a blue-colored Toyota RAV4 on display in the lobby of the BII Tower (Bank Internasional Indonesia), Jakarta. A car exhibition? No. The car—worth more than Rp170 million—was one of 10 Toyotas that will later belong to BII credit card holders. Over a 10-week period, from November 15, 2001, until January 25, 2002, the BII Card Center is giving away prizes to card-holders who use their cards a l

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