Premium Teas Boosted Through Innovation
Monday, December 18, 2017
In the midst of an increasing public trend to drink more coffee, tea producers are now striving to attract young consumers. They are introducing blended specialty teas to overseas markets.
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THE meeting of the Indonesian Tea Council last Wednesday was a rowdy one. Although only a dozen or so members of the council attended, all were actively wanting a say in discussing the celebrations for Plantations Day held in Yogyakarta later that week. They all agreed to make use of innovation in marketing their premium tea products to boost the domestic tea industry.
They also discussed an empowerment program for small tea entrepreneurs in lin
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