The Apps Race for Destination Markets
Monday, January 1, 2018
Travel and hotel companies have launched their digital marketplaces and booking systems. They are aiming at foreign tourists and the public’s online consumption upsurge.
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IT took one year for the Association of Indonesian Tours and Travel Agencies (Asita) to design and set up its digital forum for the transaction of tourism service products. In fact, many startup firms have taken advantage of the lucrative online tourism business over the last two years.
Asita had wanted a swift launch for the marketplace called AsitaGO. "(But) many things had to be prepared like its infrastructure, system and the coordination of
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