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The Story Behind Tiktok's Purchase of Tokopedia Shares

Monday, January 15, 2024

The integration of TikTok Shop with Tokopedia will reinforce GoTo’s business. Indonesia’s e-commerce competition landscape is changing.

arsip tempo : 173562053541.

Tokopedia and TikTok collaborate to launch the Buy Local promotional program on National Online Shopping Day, Jakarta, December 12, 2023. TEMPO/Tony Hartawan . tempo : 173562053541.

LIKE a new couple, GoTo Gojek Tokopedia (GOTO) and TikTok are in their honeymoon phase. During this period, both companies are finalizing various technical aspects. One of them is the adjustment of the back-end system for transactions. “The system is different and complex. It requires extra effort from both parties,” said GoTo’s Chief Corporate Affairs, Nila Marita, to Tempo on January 13.

The back-end system is related to

...

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Aisha Shaidra

Khairul Anam contributed to this report.

e-commerce TikTok Tokopedia Shopee PT GoTo Gojek Tokopedia Tbk GoTo Patrick Walujo Tik Tok Shop
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