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The Beauty Industry’s Business Marathon

Monday, April 22, 2024

The local beauty industry is thriving amid the bankruptcy of several global brands. It gains support from social media to contract manufacturers.

arsip tempo : 172127095853.

A pedestrian walks past a closed The Body Shop store on Oxford Street, in London, Britain, February 29, 2024. REUTERS/Hollie Adams . tempo : 172127095853.

FOR more than two years, Hasyana Safira has stopped buying foreign cosmetic brands. The 31-year-old private sector employee previously was a fan of skincare products from South Korea and Europe. It all changed when she discovered quality local cosmetics products. “I tried buying several brands of facial cleansers and moisturizers that went viral on social media. The results were truly amazing,” she said on March 25.

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