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Indonesia’s E-Commerce Business Competition

Monday, June 24, 2024

The merger between Tokopedia and TikTok Shop shifts the e-commerce business competition. The new entity is competing with Shopee.

Shopee office in Jakarta, January 2019. TEMPO/Tony Hartawan . tempo : 176540850481.

THE declining losses of Global Digital Niaga or Blibli, an e-commerce firm of Djarum Group, have convinced BliBli Chief Executive Officer (CEO) Kusumo Martanto that he has chosen the right strategy. He said that one of their recipes for success is optimizing omnichannel sales, involving both online and offline storefronts.

Last year, Blibli expanded by cooperating with retail outlets and some global brands. “Business strategy and stra

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e-commerce TikTok Tokopedia Shopee Bukalapak Harbolnas TikTok Shop Blibli Lazada ByteDance omnichannel

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