The Expense of a Name

SHAKESPEARE, the famous English playwright, once wrote "What's in a name?" However, for officials at the Indonesian Bank Restructuring Agency (IBRA), it seems that a name is by no means a trivial matter. It is, in fact, a very important matter, one that demands a great deal of attention, not to mention vast sums of money. Want an example? Take a look at what was involved in the choosing a new name for the new bank that resulted from the merger

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