TV
Profiting from the Beautiful Game
Tuesday, June 18, 2002
By offering World Cup quizzes via SMS, Indonesian cellular operators are reaping tidy profits. But what about RCTI?
arsip tempo : 178041369097.
IF youre going to watch a World Cup match at home, remember that you're going to need all the necessary equipmentsnacks, drinks and your cell phone. Why on earth would you need a cell phone? Because in Indonesia, cell phones have now become an essential part of world class football matches, ever since a new cellular business was developed. This is a series of quizzes, which use short message service (SMS), first introduced on television last month
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