Nadiem Makarim
CEO & Founder of Go-Jek

The Go-Jek service online application has multiplied and diversified, in an amazingly short time. Today, customers can get Go-Jek not just to take them somewhere, but also to deliver packages and order their daily needs (through its subsidiary Go-Mart, which is connected to retail stores). If you need a massage, just go to Go-Massage, and if your domestic staff leaves you in the lurch by suddenly going back to their village, call Go-Clean and get a replacement to clean the house or the office.

Nadiem Makarim, 31, is the person behind this ingenious way of shopping by using apps in Indonesia. There is no question that with Go-Jek, he has revolutionized the motorcycle taxi business, which he launched early this year. So far, the Go-Jek app has been downloaded by no fewer than 6 million users and there are now 200,000 Go-Jek motorcycle drivers buzzing around Jakarta and seven other cities in Indonesia with their green helmets and green jackets. All this is somewhat overwhelming to Nadiem, who got his business credentials from the Harvard Business School in the United States. After all, his initial target was a modest 20,000 to 30,000 drivers joining Go-Jek this year.