Scramble for Ad Pie

"Will Indonesians be able to endure continuous news coverage?" This question from SCTV news director Karni Ilyas has become relevant with the arrival of a 24-hour news channel, Metro TV. AC Nielsen research shows news programs never attract more viewers than entertainment programs. That’s the reason news and talk shows are generally not relied upon to pull in advertisements. "News is not the main source of income," says Indosiar (IVM) news dir

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