The Invincible Cendana Family
Tuesday, May 20, 2003
No longer as avaricious as before, the Suharto family's companies are still blooming. Increasingly slimmer Bimantara is getting healthier. Humpuss is calm but profitable.
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ONE day in the middle of 1985. The phone rang exactly at lunchtime. It sounded like a command: Mas Tommy wanted a plot of land in East Jakarta. "All right, no problem, but be patient, please," said the recipient of the call, a businessman who was just starting on his ascent to success. "It was bequeathed by mother, I have to discuss it with the family."
Never say no to Cendana. That was probably the most powerful business mantra in that era. Wh
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