Celebrity Reprimand
Tuesday, August 5, 2008
Cigarette sponsorship is under the spotlight. The government must provide clear parameters on controlling the effects of tobacco.
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CELEBRITIES are the gods of the modern era. They are the centers of attention in an age dominated by television and concerts. If they could cast a spell, their influence would reach all corners of the world, especially that of the young.
The industrial sector—including cigarette companies—is good about using this power. They are not reluctant to spend money to fund concerts, films and sports events. Their aim is clear: spread the message tha
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