Marketing Tradition

Food Champion

Helianti Hilman founded a company to preserve traditional methods of producing local ingredients. The products sell better abroad.

IN the kitchen of the C's Steak and Seafood Restaurant at the Grand Hyatt hotel in Jakarta, Executive Chef Rolf Knecht attends to a side of beef tenderloin. The 37-year-old sprinkles sea salt and other seasoning on the meat, before roasting it. "This sea salt is milder than regular salt, so it will not overp

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