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An Entrepreneur and the Search for Markets

Tuesday, March 26, 2002

At a time when people think twice before embarking on promotional campaigns, one man stands out for his audacity in bringing world attention to Indonesian products.

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On April 2, the House of Indonesia—a permanent exhibition building for Indonesian export products such as coffee, tea, batik and foodstuffs—will open in Bangkok, Thailand. Located right in the middle of the city's busy tourist district, the House of Indonesia is the brainchild of prolific businessman Rudi Pesik.

"This is my way of preparing us for the coming of globalization," said Pesik. His aggressive move has the gover

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