COMING out of the Asemka Morning Market, West Jakarta, Wulandari looked happy. She had just bought a toy car for her son. Im so happy to be able to buy something so cheaply, said this freelance architect responding to questions after she had been shopping on Tuesday last week.

In terms of price, products at Asemka Market are much cheaper compared to those at shopping centers. One example is the toy car made in faraway China and bought by Wulandari