Retail Industry’s Fight for Life

Wholesalers are optimizing sales via online marketplaces as the retail industry gasps for air amid the emergency public activity restrictions. Meanwhile, small ones can only wait as their clocks tick.

Retno Sulistyowati

August 16, 2021

ROHMAT Haryadi received a message via WhatsApp on Sunday, August 8. It was from Ace Hardware, a household goods retailer. The company offered an exclusive deal for member customers, a premium cooking set in exchange for purchase stamps. Ace Hardware Indonesia (IDX: ACES), also texted other customers.

The company, owned by conglomerate Kuncoro Wibowo, is pushing its sales online via its official website and app, as well as e-commerce platforms. T

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