Free and Easy Reading

More and more free magazines are seeing the light of day, catering for a market segment yet to be tapped.

September 19, 2006

ALTHOUGH she is not a journalist, Trishanty Rondonuwu is very busy as Saya magazine nears its publication deadline. She has to make sure that this free magazine, which comes out in Jakarta, Makassar, Yogyakarta and Surabaya, will not be late for publication. The mission of the magazine is to provide information that may inspire and motivate youngsters, who constitute its readership target.

Indeed, Trishanty is not as busy now as she was a year

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