The Misdirected Ban on Social Media Commerce

The government goes after the wrong target when it bans transactions on social commerce platforms. A more thorough investigation of the roots of the problem is needed

Tempo

October 2, 2023

THE drastic measure by the government banning sales of retail products on social commerce platforms feels reactive. Before imposing this ban, the government should have carried out a more thorough study to determine the main cause of the collapse in the sale of retail products in conventional shops and markets.

The government issued of Trade Minister Regulation No. 31/2023 on Permits for Business, Advertising, Development and Oversight of Busines

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