Celebrities Becoming the Face of Football

Kaesang Pangarep, Raffi Ahmad, Atta Halilintar, and other celebrities bought League 2 soccer clubs. Not because it promises financial gains, but rather to change the face of soccer politics.

Irsyan Hasyim

September 6, 2021

KAESANG Pangarep, 26 years old, is fully determined to dive into the soccer business. During the Persis Solo Saestu general shareholder’s meeting in Alila Hotel Solo, March 23, Kaesang, the youngest child of President Joko Widodo, acquired 40 percent of the company’s shares. Persis Solo owns the Surakarta Indonesian Soccer Association (Persis) Solo Soccer club. According to Kaesang, the soccer business is promising if handled professi

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