DAIRI regency, known as the Land of a Thousand Hills, has fertile land. Located in North Sumatra province, Dairi is seen to have good economic potential. A survey by the Regional Autonomy Watch (KPPOD) on investment competitiveness, ranks Dairi, an agricultural area, as number 47 among 168 other regencies surveyed.

Out of the areas 164,00-strong workforce, 90 percent are in agriculture. Dairi is known as a Robusta and Arabica coffee producing area