Under the Dragons Claws
Tuesday, February 20, 2007
FIVE years ago the rice cooker business that Toto Dirgantoro ran suddenly staggered. The magic jars that he imported from South Korea were reeling from an attack by Chinese products whose prices were much cheaper.
The Korean product cost US$9-11 each, while the same type from China was a mere US$7. The two products quality was not much different. Customers instantly switched. Obviously, I suffered losses, said the Director of PT Jakarta Cargotama,
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